Title: “Lexdray Fall '12 Editorial Look Book” | Location: Midtown, NYC | Format: Digital
When I got the call from Alex Drayer to shoot a look book for his bag line, I wasn't sure what to expect. I'm not really used to being asked about shooting product, but nonetheless, I'm always down for a new opportunity.
The Lexdray collection is actually cooler in person. It's really hard to do a bag with such subtle complexities proper justice in an editorial without looking completely cheesy. We decided to shoot the collection as we saw the Lexdray man using it - over the weekend, for work, and for getting around the city. The designs are sleek and there are so many hidden bonuses...like a waterproof covering for the backpack - who would have thunk it?
Here's some images from the look book, hope you enjoy! See more on Hypebeast.
Model Credit: Sylvester Sagad, Ford Models
Clothing courtesty of Barney's NYC