Thinking is something I do by the truckload. A couple things hit me that were worth writing about when I had time to kill on the train home from work today. Before we get too far along, I want to hit you with a standard disclaimer. My lawyers tell me it's necessary. This post is literally the collection of baseless, non-substantiated thoughts....utterly useless material if you are planning on writing an essay or dissertation. This article has literally nothing to do with whether I like or dislike Supreme or its fans. I just love a good conversation, and there is a lack of conversation on menswear blogs (i.e. written words vs. pictures)...since we usually hold most of our rambling to in-person b****fests and Twitter ramblings. I think that covers me as far as the legalities of talking about things I have no idea about go, so let's get into it. Supreme opened its doors in April 1994 on Lafayette St, in downtown Manhattan. It is a flagship for counter culture, not only in New York, but on a larger scale as well. These words, and some others that I haven't included were poached from the Supreme NY "About" page. I would add that Supreme has garnered a cult that can described as the reaction to whatever airborne toxin causes people to camp outside of a store for Jordans, iPhones, and PS3s. I've asked many 'a friend, "Where did this all come from? Why do people feel so tied to this brand?" Full disclosure, while some of the clothes are cool, I've never viewed them as "Gotta have." Even if I did, you still wouldn't find me camping out for any other clothing company's new releases or capsule collections. Maybe I'm just not one of those types of people?
Start-ups and Fortune 500 companies alike would die for that life blood, that innovation, that feeling they can bottle up and mass produce that send customers flocking to their doors two days before something as insignificant as a hoodie is stocked on the shelf for sell. Forgive me for using the word insignificant, but yeah, I needed it for contextual purposes. Where does that -ish come from, huh? I find that if you 'Ask a Menswear Expert' they'll tell you it's the culture. Supreme has done an amazing job with branding, culture building, and style. But most the time, I get answers that remind why you never ask someone how to prove God is real....because you'll never get the answer that satisfies your curiosity. This isn't a religious conversation, it's more so a conversation of the "unattainable truth," and a way for me to hint that maybe some consumer-based purchasing can be categorized by faith.
In all fairness, I understand to a point why people want the first iPhone before anyone else. I also understand why people want the first Supreme snapback first. I just don't understand the craze that causes the camp outside the store. The bias happens between tech and fashion. My mind can fathom forking over $400-$600 on an iPhone, hell I've had to replace 3, which brings my total to 4! But, I can manage my entire life with an iPhone, from friendships to work calendars, to social media, and to finding my way anywhere. But giving away 24 hours of my day just to step foot into a store and be first to own a $138 pullover sweatshirt?
Again, I don't have a real argument here. Do I think Supreme makes the dopest clothes ever? No. Do I think Supreme makes some kick a** items that I would buy, sans waiting in line forever? Yes. Especially, the camo work pant, the worker's jacket in pine green, and the birdseye pique sweater in heather grey, but that doesn't change the fact that there's got to be some sort of universal reality. Trust me I'm getting to a point.
I think there is a harmonious point where things turn "universal" for things like cuteness, or the urge to want a product instantly while waiting through the gruesome cold to get it 12 hours later. Yes, there will always be that a'hole critic that's like "I don't get it," or "I don't agree," or "I don't get the big deal." Hell, I'm man enough and human enough to admit, that could be me, like that could be me right f'ing now. And as embarrassing as it feels to be 10minutes away from hitting the "Publish" button on my Wordpress...I do find truth in these thoughts even amongst the impending backlash. An iPhone, an iPad...a PS3...a Tickle Me Elmo doll...all types of innovations when they hit the street, even their second and third iterations. They all harnessed the use of millions of dollars of R&D (except Tickle Me Elmo, probably; again, F the facts!) to make our lives easier,...even occupying a crying baby is making "our lives" easier. With that said, I understand sitting outside waiting to get your hands on it. I would never do it, but I understand it more. There's a universal want for things of the future although we become jaded so quickly. But Supreme threads....? I watched people ogle over slim-straight chinos in tan...you would think the best things were all the prints...especially if you're waiting in the cold. We all know a cute chick when we see one....do we all know a dope a** pant or OCBD? Wait, you camped outside all bundled up to press me about the basic pieces, not the fashion?
I'm not the Head Dude in Charge, I don't set the universal wants of people. It's just interesting what people will wait for...if I was going to sit in the cold, and be looked at crazily or condescending by the skater dudes bouncing at the front door of a shop that contains just clothing inside...I'd rethink my future. Maybe folks wait because they are mostly college age or younger and have nothing else do? Either way, I'd rather wait outside of a research facility that has the pill that could cure me of food allergies (feel free to swap out food allergies for whatever word better relates to your life). Or, just maybe, is this an economics discussion...supply vs. demand?
Fashion is subjective....so you know what, just forget you read this.
If you do have a moment, please comment...feel free to respond, but along with the response, please list what fashion brands you would camp out for, even if you wouldn't actually do it.